The show is over. Now follow up on every lead.

A spreadsheet kit for booth teams. Clean your lead export and import it the same day, grade each lead, follow up on day 1, 2-3, 7, 30 and 90, and work out what the stand really cost.

Get PostShow Kit for $59

Early access price. Regular price $79. Not ready yet? Get the launch email

PostShow Kit cover: the Follow-Up Tracker tab with sample leads, early access price $59, regular $79

Where leads get lost

Most organisers give exhibitors a free app to scan badges. The scanning works. The trouble starts on the flight home.

Scans sit in one export, business cards in a phone, and notes in three people's heads.
Nobody agreed who sends the first email, so the good leads wait a week.
Leads for other countries go to a distributor by WhatsApp and nobody checks back.
Months later, your manager asks if the show was worth it, and nobody has the numbers.

Only 6% of exhibiting companies say they are very confident measuring their show ROI, in research by UFI and Explori. A 2015 Exhibitor Magazine survey found only 35% of exhibitors track how many show leads become sales.

Sources: UFI European Conference 2026 programme and Exhibitor Magazine. Checked October 2026.

What's in the $79 kit

Lead import tab. Paste the export from your show app. It comes set up for GITEX Plus files. For Big 5, RX shows and other apps, you match your columns once.
Grading card. A one-page A, B, C guide your booth team agrees on before the show, plus the three questions to ask at the stand.
Follow-up plan. Who emails which leads on day 1, day 2-3, day 7, day 30 and day 90, with short email templates in English. Cells work right to left if you write Arabic versions.
CRM export. A clean CSV in reply order, with duplicates removed, ready for your CRM's normal import.
Distributor handoff sheet. Send leads for other markets to the right partner, with a date to check back.
Show ROI tab. Stand, build, travel and staff costs against leads, qualified leads, meetings and deals, so you can compare one show with the next.
Pre-show checklist. The tasks to settle in the four weeks before the show, so the follow-up is ready before the stand is built.

A Google Sheets template. Your lead data stays in your own Google Drive.

See inside

Real screenshots of the kit. All companies and emails shown are sample data.

All 14 tabs of the kit as thumbnails, from Start Here to Lists

Before and after: a messy raw show export next to the cleaned, deduplicated Clean Leads tab

Lead Scoring tab grading sample leads A, B or C from a 0 to 100 score

Follow-Up Tracker tab with day 1, 2-3, 7, 30 and 90 due dates and overdue rows in red

Show ROI one-page boss summary with cost per lead, pipeline and ROI for a sample show

Email Templates tab with follow-up emails and an optional right-to-left Arabic column

How it works in three steps: paste your export, score and follow up, prove the ROI

Who it is for

Marketing and sales teams at companies that exhibit at one to ten trade shows a year, and the agencies and pavilion organisers who help them.

Who it is not for

Teams that already run show follow-up through a CRM with sequences and reports. You likely have what you need.

What it will not do

It doesn't scan badges. Use the organiser's app for that. It can't make a lead buy. It gives your team one place to see who needs a reply, who owns it and what the show cost.

Price

$79, one-time. Early access price: $59. The kit is out now, in time for Big 5 Global (23 to 26 November) and GITEX Global (8 to 11 December) in Dubai.

Buy now, $59 early access

Sold through Gumroad. You get the Google Sheets kit right after you pay.

Not ready yet? Get the launch email

Leave your email and we send you one email with the $59 early-access link, so you can buy when it suits you.

Free guides

Questions

Is this made by a show organiser?

No. PostShow Kit is independent. It is not affiliated with GITEX, Big 5 Global, RX, ExpoPlatform or any organiser named on this page.

Does it work with my show's app?

If the app exports a CSV or Excel file, yes. Most organiser apps do. GITEX Plus files are set up already, and you match columns once for others.

Where does my lead data go?

Nowhere. The kit is a spreadsheet you keep in your own Google Drive. We never see your leads.

Can I get a refund?

If the kit doesn't fit how your team works, email us within 14 days of purchase and we'll refund you.

Privacy

What we collect: your email, plus your company type and shows per year if you choose to give them.

Why: to send you one email with the $59 early-access link, and to learn who the kit should serve first. We don't sell or share your details, and this page has no trackers or ad pixels.

Where it's kept: our form host, Netlify, stores the sign-ups.

Removal: reply "remove" to any email we send you and we'll delete your details.